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Více o knize
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Nákup knihy
Brand Failures, Matt Haig
- Jazyk
- Rok vydání
- 2005
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Brand Failures
- Jazyk
- anglicky
- Autoři
- Matt Haig
- Vydavatel
- Kogan Page Publishers
- Rok vydání
- 2005
- Vazba
- měkká
- Počet stran
- 260
- ISBN10
- 0749444339
- ISBN13
- 9780749444334
- Série
- Štítky
- Naučná literatura, Historické téma, Historie, Byznys, Byznys & Management, Příručky a návody, Management & HR, Průvodce
- Hodnocení
- 3,55 z 5
- Anotace
- It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).