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Více o knize
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- The strategy and tactics of pricing : a guide to growing more profitably
- Jazyk
- anglicky
- Autoři
- Thomas T. Nagle, John E. Hogan
- Vydavatel
- Pearson Prentice Hall
- Rok vydání
- 2006
- ISBN10
- 0131856774
- ISBN13
- 9780131856776
- Kategorie
- Podnikání a ekonomie
- Anotace
- For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.