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Více o knize
Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- The strategy and tactics of pricing
- Jazyk
- anglicky
- Autoři
- Thomas T. Nagle, Georg Müller
- Vydavatel
- Routledge, Taylor & Francis Group
- Rok vydání
- 2018
- Vazba
- měkká
- ISBN10
- 1138737518
- ISBN13
- 9781138737518
- Kategorie
- Podnikání a ekonomie
- Anotace
- Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.