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Parametry
- 352 stránek
- 13 hodin čtení
Více o knize
"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics."--cover.
Nákup knihy
The strategy and tactics of pricing, Thomas T. Nagle, Georg Müller
- Jazyk
- Rok vydání
- 2018
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- Thomas T. Nagle, Georg Müller
- Vydavatel
- Routledge, Taylor & Francis Group
- Rok vydání
- 2018
- Vazba
- měkká
- Počet stran
- 352
- ISBN10
- 1138737518
- ISBN13
- 9781138737518
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Seberozvoj, Management & HR, Finance, Podnikání
- Hodnocení
- 4,1 z 5
- Anotace
- "Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics."--cover.