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!: the next big marketing idea

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In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?

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Free Prize Inside, Seth Godin

Jazyk
Rok vydání
2005
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Podtitul
!: the next big marketing idea
Jazyk
anglicky
Autoři
Seth Godin
Vydavatel
Penguin
Rok vydání
2005
Vazba
měkká
Počet stran
256
ISBN10
0141019719
ISBN13
9780141019710
Série
Hodnocení
3,85 z 5
Anotace
In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?