Knihu momentálně nemáme skladem
Více o knize
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.
Nákup knihy
Brand Storytelling, Keith A Quesenberry
- Jazyk
- Rok vydání
- 2023
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Brand Storytelling
- Jazyk
- anglicky
- Autoři
- Keith A Quesenberry
- Vydavatel
- Rowman & Littlefield
- Rok vydání
- 2023
- Vazba
- měkká
- Počet stran
- 220
- ISBN10
- 1538176386
- ISBN13
- 9781538176382
- Série
- Anotace
- This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.