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Více o knize
This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.
Nákup knihy
Principles of Marketing, Frances Brassington, Stephen Pettitt
- Jazyk
- Rok vydání
- 2003
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Vydavatel
- Prentice Hall
- Rok vydání
- 2003
- Vazba
- měkká
- ISBN10
- 0273657917
- ISBN13
- 9780273657910
- Série
- Hodnocení
- 3,25 z 5
- Anotace
- This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.