Museum Marketing and Strategy
Designing Missions, Building Audiences, Generating Revenue and Resources
Hodnocení knihy
Více o knize
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to: define the exchange process between a museum's offerings and consumer value; differentiate a museum and communicate its unique value in a competitive marketplace; find, create, and retain consumers and convert visitors to members and members to volunteers and donors; plan strategically and maximize marketing's value; achieve financial stability; and develop a consumer-centered museum
Nákup knihy
Museum Marketing and Strategy, Neil Kotler, Philip Kotler, Wendy I. Kotler
- Jazyk
- Rok vydání
- 2008
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- (pevná)
Doručení
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- Titul
- Museum Marketing and Strategy
- Podtitul
- Designing Missions, Building Audiences, Generating Revenue and Resources
- Jazyk
- anglicky
- Autoři
- Neil Kotler, Philip Kotler, Wendy I. Kotler
- Vydavatel
- Jossey-Bass
- Rok vydání
- 2008
- Vazba
- pevná
- Počet stran
- 544
- ISBN10
- 0787996912
- ISBN13
- 9780787996918
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Historické téma, Historie, Byznys, Byznys & Management, Umění, Marketing & Prodej, Muzea
- Hodnocení
- 3,85 z 5
- Anotace
- This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to: define the exchange process between a museum's offerings and consumer value; differentiate a museum and communicate its unique value in a competitive marketplace; find, create, and retain consumers and convert visitors to members and members to volunteers and donors; plan strategically and maximize marketing's value; achieve financial stability; and develop a consumer-centered museum