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Selling in Customer Service

Integrating and Coordinating Service and Selling

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The book explores the integration of service improvement and selling skills, addressing a gap in existing literature. It emphasizes the importance of coordinating these two areas to enhance overall business performance, offering insights and strategies that are often overlooked in traditional service and sales training. By focusing on the synergy between service and selling, it provides a unique perspective aimed at professionals seeking to elevate their approach to customer engagement and satisfaction.

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Selling in Customer Service, Leon Cai

Jazyk
Rok vydání
2024
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Podtitul
Integrating and Coordinating Service and Selling
Jazyk
anglicky
Autoři
Leon Cai
Vydavatel
CRC Press
Rok vydání
2024
Vazba
pevná
Počet stran
176
ISBN13
9781032644059
Série
Anotace
The book explores the integration of service improvement and selling skills, addressing a gap in existing literature. It emphasizes the importance of coordinating these two areas to enhance overall business performance, offering insights and strategies that are often overlooked in traditional service and sales training. By focusing on the synergy between service and selling, it provides a unique perspective aimed at professionals seeking to elevate their approach to customer engagement and satisfaction.