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Parametry
- 148 stránek
- 6 hodin čtení
Více o knize
Focusing on the portrayal of Indian women in advertising, this book critically analyzes various advertisements through a gender lens. It explores how societal and sociological factors shape the representation of women, revealing the complexities and stereotypes perpetuated by different brands. By deconstructing these images, the author sheds light on the broader implications for gender identity and social norms in contemporary India.
Nákup knihy
The Cult of Beauty, Jaishri Jethwaney
- Jazyk
- Rok vydání
- 2024
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Doručení
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- Titul
- The Cult of Beauty
- Podtitul
- Gender Discourse in Indian Advertising
- Jazyk
- anglicky
- Autoři
- Jaishri Jethwaney
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2024
- Vazba
- pevná
- Počet stran
- 148
- ISBN13
- 9781032613581
- Série
- Štítky
- Naučná literatura, Společenské vědy, Historické téma, Byznys, Byznys & Management, Politologie & Politika, Žurnalistika, Krajanská a exilová literatura, Stará reklama
- Anotace
- Focusing on the portrayal of Indian women in advertising, this book critically analyzes various advertisements through a gender lens. It explores how societal and sociological factors shape the representation of women, revealing the complexities and stereotypes perpetuated by different brands. By deconstructing these images, the author sheds light on the broader implications for gender identity and social norms in contemporary India.