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Více o knize
The employer brand encapsulates the overall employee experience, akin to a consumer brand, highlighting aspects like salary, work environment, and emotional connections. It aims to attract top talent and ensure a good organizational fit, leading to reduced turnover and increased motivation. By aligning employee behavior with the organization's mission and culture, consistency in messaging is crucial; discrepancies between employee perceptions and company communications can result in dissatisfaction and higher attrition rates.
Nákup knihy
Employer Branding, Karthika M.
- Jazyk
- Rok vydání
- 2020
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- (měkká)
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Doručení
Platební metody
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- Titul
- Employer Branding
- Podtitul
- An Industry Perspective
- Jazyk
- anglicky
- Autoři
- Karthika M.
- Vydavatel
- LAP LAMBERT Academic Publishing
- Rok vydání
- 2020
- Vazba
- měkká
- Počet stran
- 104
- ISBN13
- 9786203040494
- Série
- Anotace
- The employer brand encapsulates the overall employee experience, akin to a consumer brand, highlighting aspects like salary, work environment, and emotional connections. It aims to attract top talent and ensure a good organizational fit, leading to reduced turnover and increased motivation. By aligning employee behavior with the organization's mission and culture, consistency in messaging is crucial; discrepancies between employee perceptions and company communications can result in dissatisfaction and higher attrition rates.