Knihu momentálně nemáme skladem
Parametry
- Počet stran
- 166 stránek
- Čas čtení
- 6 hodin
Více o knize
Focusing on the evolution of Australian advertising agencies from the late 1990s to the present, this historical study explores the significant influence of the digital era on an industry that has often been complacent. It offers valuable insights for scholars in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by advertising in a rapidly evolving digital landscape.
Nákup knihy
Digital Dawn in Adland, Robert Crawford
- Jazyk
- Rok vydání
- 2021
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- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Digital Dawn in Adland
- Podtitul
- Transforming Australian Agencies
- Jazyk
- anglicky
- Autoři
- Robert Crawford
- Vydavatel
- Taylor & Francis Ltd (Sales)
- Rok vydání
- 2021
- Vazba
- pevná
- Počet stran
- 166
- ISBN13
- 9781138393882
- Kategorie
- Stará reklama, Dějiny / Historie, Podnikání a ekonomie
- Anotace
- Focusing on the evolution of Australian advertising agencies from the late 1990s to the present, this historical study explores the significant influence of the digital era on an industry that has often been complacent. It offers valuable insights for scholars in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by advertising in a rapidly evolving digital landscape.