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Parametry
- 78 stránek
- 3 hodiny čtení
Více o knize
The book delves into the intersection of neuroscience and consumer behavior, positing that human actions are rooted in neural processes. It explores how both conscious and unconscious brain activity influences decision-making and behavior. By gaining insights into these mechanisms, the author suggests that businesses can better predict and respond to consumer actions, ultimately enhancing marketing strategies and consumer engagement.
Nákup knihy
Neuromarketing in India, Manas Kumar Mandal, Tanusree Dutta
- Jazyk
- Rok vydání
- 2024
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Doručení
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- Titul
- Neuromarketing in India
- Podtitul
- Understanding the Indian Consumer
- Jazyk
- anglicky
- Autoři
- Manas Kumar Mandal, Tanusree Dutta
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2024
- Vazba
- měkká
- Počet stran
- 78
- ISBN13
- 9781032931258
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Mapy & Cestování, Zeměpis & Místopisy, Krajanská a exilová literatura
- Anotace
- The book delves into the intersection of neuroscience and consumer behavior, positing that human actions are rooted in neural processes. It explores how both conscious and unconscious brain activity influences decision-making and behavior. By gaining insights into these mechanisms, the author suggests that businesses can better predict and respond to consumer actions, ultimately enhancing marketing strategies and consumer engagement.