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Focusing on the growing trend of organizations employing journalists for content creation, this guide offers a thorough exploration of brand journalism. It combines elements of traditional journalism with marketing and public relations, providing practical insights and strategies for effectively navigating this hybrid field.
Nákup knihy
Brand Journalism, Andy Bull
- Jazyk
- Rok vydání
- 2013
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Brand Journalism
- Jazyk
- anglicky
- Autoři
- Andy Bull
- Vydavatel
- Routledge
- Rok vydání
- 2013
- Vazba
- měkká
- Počet stran
- 278
- ISBN13
- 9780415638104
- Kategorie
- Dějiny / Historie, Publicistika
- Anotace
- Focusing on the growing trend of organizations employing journalists for content creation, this guide offers a thorough exploration of brand journalism. It combines elements of traditional journalism with marketing and public relations, providing practical insights and strategies for effectively navigating this hybrid field.