Advanced Leadership and Administration

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The book explores the evolving role of stakeholders, particularly users, in shaping public organizations' strategies. It emphasizes the necessity for quality public services, transparency, and adherence to public service principles. Users are increasingly viewed as customers, prompting public organizations to adopt commercial practices for service personalization and communication. The focus remains on fulfilling social needs that private entities often overlook, highlighting the importance of continuity, equality, fairness, and adaptability in providing services that address community needs without prioritizing profit.