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The B2B Marketing Handbook

Selling Products and Services to Businesses in a Multichannel Marketplace

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  • 260 stránek
  • 10 hodin čtení

Více o knize

Focusing on the vast potential of the B2B ecommerce market, this handbook provides business owners with strategies to effectively leverage B2B marketing. With the market's growth projected to exceed $15 trillion and significant investment in promotional budgets, the guide aims to help companies optimize their marketing efforts to significantly increase sales. It offers practical insights and actionable tips for success in the competitive B2B landscape.

Nákup knihy

The B2B Marketing Handbook, Robert W Bly

Jazyk
Rok vydání
2023
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Titul
The B2B Marketing Handbook
Podtitul
Selling Products and Services to Businesses in a Multichannel Marketplace
Jazyk
anglicky
Rok vydání
2023
Vazba
měkká
Počet stran
260
ISBN13
9781642011418
Série
Anotace
Focusing on the vast potential of the B2B ecommerce market, this handbook provides business owners with strategies to effectively leverage B2B marketing. With the market's growth projected to exceed $15 trillion and significant investment in promotional budgets, the guide aims to help companies optimize their marketing efforts to significantly increase sales. It offers practical insights and actionable tips for success in the competitive B2B landscape.