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Brand Story

How to Launch Your Shoestring Startup Like a National Brand

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246 stránek

Více o knize

Focusing on brand development, this guide offers a practical, low-cost method for launching successful startups, drawing on 25 years of agency experience. It combines insights from working with Fortune 500 companies and non-profits, revealing why emotional connections drive customer engagement. Readers will learn to craft a compelling Brand Story that resonates with customers and aligns with their needs, fostering lasting relationships. The step-by-step approach is applicable across various ventures, from dog walking to tech startups.

Parametry

ISBN
9780998313832
Nakladatelství
Miller eMedia

Kategorie

Varianta knihy

2020, měkká

Nákup knihy

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