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Brand Story

How to Launch Your Shoestring Startup Like a National Brand

Parametry

  • 246 stránek
  • 9 hodin čtení

Více o knize

Focusing on brand development, this guide offers a practical, low-cost method for launching successful startups, drawing on 25 years of agency experience. It combines insights from working with Fortune 500 companies and non-profits, revealing why emotional connections drive customer engagement. Readers will learn to craft a compelling Brand Story that resonates with customers and aligns with their needs, fostering lasting relationships. The step-by-step approach is applicable across various ventures, from dog walking to tech startups.

Nákup knihy

Brand Story, Bruce Miller

Jazyk
Rok vydání
2020
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Titul
Brand Story
Podtitul
How to Launch Your Shoestring Startup Like a National Brand
Jazyk
anglicky
Vydavatel
Miller eMedia
Rok vydání
2020
Vazba
měkká
Počet stran
246
ISBN13
9780998313832
Série
Anotace
Focusing on brand development, this guide offers a practical, low-cost method for launching successful startups, drawing on 25 years of agency experience. It combines insights from working with Fortune 500 companies and non-profits, revealing why emotional connections drive customer engagement. Readers will learn to craft a compelling Brand Story that resonates with customers and aligns with their needs, fostering lasting relationships. The step-by-step approach is applicable across various ventures, from dog walking to tech startups.