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Brand Journalism
Autoři
Více o knize
Focusing on the trend of organizations employing journalists for content creation, this guide offers a thorough exploration of brand journalism, blending traditional journalism with marketing and public relations. It provides practical insights and strategies for effectively navigating this evolving field, making it an essential resource for professionals looking to enhance their brand storytelling and communication efforts.
Nákup knihy
Brand Journalism, Andy Bull
- Jazyk
- Rok vydání
- 2013
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Brand Journalism
- Jazyk
- anglicky
- Autoři
- Andy Bull
- Vydavatel
- Taylor & Francis Ltd (Sales)
- Rok vydání
- 2013
- Vazba
- pevná
- Počet stran
- 288
- ISBN13
- 9780415638098
- Kategorie
- Dějiny / Historie, Publicistika
- Anotace
- Focusing on the trend of organizations employing journalists for content creation, this guide offers a thorough exploration of brand journalism, blending traditional journalism with marketing and public relations. It provides practical insights and strategies for effectively navigating this evolving field, making it an essential resource for professionals looking to enhance their brand storytelling and communication efforts.