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Více o knize
This updated third edition provides a scholarly exploration of marketing, incorporating recent technological advancements like AI and virtual marketing. It features a new chapter dedicated to the emergence of influencer culture, highlighting its impact on contemporary marketing practices.
Nákup knihy
Social Media Marketing, Stephan Dahl
- Jazyk
- Rok vydání
- 2021
- Vazba
- (měkká)
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Doručení
Platební metody
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- Podtitul
- Theories and Applications
- Jazyk
- anglicky
- Autoři
- Stephan Dahl
- Vydavatel
- SAGE Publishing Ltd
- Rok vydání
- 2021
- Vazba
- měkká
- Počet stran
- 312
- ISBN13
- 9781529720822
- Série
- Anotace
- This updated third edition provides a scholarly exploration of marketing, incorporating recent technological advancements like AI and virtual marketing. It features a new chapter dedicated to the emergence of influencer culture, highlighting its impact on contemporary marketing practices.