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Parametry
- 180 stránek
- 7 hodin čtení
Více o knize
The third edition of Market Entry Strategies enhances readability while merging internationalization theories with real-world case studies. New examples from Delivery Hero and Tesla expand its industry scope, emphasizing practical applications of theoretical concepts. The updated edition includes case studies designed for hands-on learning and incorporates digital tools, like publicly available charts on YouTube, making it ideal for distance learning environments.
Nákup knihy
Market Entry Strategies, Mario Glowik
- Jazyk
- Rok vydání
- 2020
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Doručení
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- Titul
- Market Entry Strategies
- Podtitul
- Internationalization Theories, Concepts and Cases
- Jazyk
- anglicky
- Autoři
- Mario Glowik
- Vydavatel
- De Gruyter
- Rok vydání
- 2020
- Vazba
- měkká
- Počet stran
- 180
- ISBN13
- 9783110650679
- Série
- Anotace
- The third edition of Market Entry Strategies enhances readability while merging internationalization theories with real-world case studies. New examples from Delivery Hero and Tesla expand its industry scope, emphasizing practical applications of theoretical concepts. The updated edition includes case studies designed for hands-on learning and incorporates digital tools, like publicly available charts on YouTube, making it ideal for distance learning environments.