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Více o knize
Focusing on the growing demographic of individuals over 50, this book explores their wealth, health, and happiness, challenging outdated stereotypes. It delves into the demographic, behavioral, and psychological profiles of this age group, highlighting their significant purchasing power due to reduced financial responsibilities. Marketers are guided on effectively targeting this market by understanding their lifestyles, media consumption, advertising perceptions, and shopping preferences. This resource is essential for students in marketing, media, and social psychology.
Nákup knihy
Understanding the Older Consumer, Barrie Gunter
- Jazyk
- Rok vydání
- 1998
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Understanding the Older Consumer
- Podtitul
- The Grey Market
- Jazyk
- anglicky
- Autoři
- Barrie Gunter
- Vydavatel
- Taylor & Francis Ltd (Sales)
- Rok vydání
- 1998
- Vazba
- měkká
- Počet stran
- 188
- ISBN13
- 9780415186445
- Kategorie
- Psychologie
- Anotace
- Focusing on the growing demographic of individuals over 50, this book explores their wealth, health, and happiness, challenging outdated stereotypes. It delves into the demographic, behavioral, and psychological profiles of this age group, highlighting their significant purchasing power due to reduced financial responsibilities. Marketers are guided on effectively targeting this market by understanding their lifestyles, media consumption, advertising perceptions, and shopping preferences. This resource is essential for students in marketing, media, and social psychology.