Knihu momentálně nemáme skladem
International Marketing Research
A Transformative Approach
Autoři
Více o knize
Focusing on global marketing research, this comprehensive guide walks students and market researchers through every phase of the research process. It addresses recent advancements in the field, including both quantitative and qualitative techniques, and explores how the Internet has transformed research practices in a global context. The book emphasizes practical applications and thorough documentation, making it an essential resource for understanding the complexities of conducting research in today's interconnected market.
Nákup knihy
International Marketing Research, V. Kumar
- Jazyk
- Rok vydání
- 2024
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- International Marketing Research
- Podtitul
- A Transformative Approach
- Jazyk
- anglicky
- Autoři
- V. Kumar
- Vydavatel
- Springer Nature Switzerland
- Rok vydání
- 2024
- Vazba
- měkká
- Počet stran
- 664
- ISBN13
- 9783031546495
- Kategorie
- Podnikání a ekonomie, Psychologie
- Anotace
- Focusing on global marketing research, this comprehensive guide walks students and market researchers through every phase of the research process. It addresses recent advancements in the field, including both quantitative and qualitative techniques, and explores how the Internet has transformed research practices in a global context. The book emphasizes practical applications and thorough documentation, making it an essential resource for understanding the complexities of conducting research in today's interconnected market.