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Practice-Oriented Marketing

Basics Instruments Case Studies

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  • 572 stránek
  • 21 hodin čtení

Více o knize

The book emphasizes the enduring relevance of fundamental marketing principles in today's digital landscape. Ralf Kreutzer effectively argues that traditional strategies remain crucial for success, even as the marketing environment evolves. The insights provided are particularly valuable for those looking to navigate the complexities of online marketing.

Nákup knihy

Practice-Oriented Marketing, Ralf T. Kreutzer

Jazyk
Rok vydání
2023
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Titul
Practice-Oriented Marketing
Podtitul
Basics Instruments Case Studies
Jazyk
anglicky
Rok vydání
2023
Vazba
měkká
Počet stran
572
ISBN13
9783658397166
Série
Anotace
The book emphasizes the enduring relevance of fundamental marketing principles in today's digital landscape. Ralf Kreutzer effectively argues that traditional strategies remain crucial for success, even as the marketing environment evolves. The insights provided are particularly valuable for those looking to navigate the complexities of online marketing.