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Dissertation Proposal: Development of a recommendation on the implementation of IT service management on the basis of ITIL in SMEs
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The assignment focuses on creating a research proposal suitable for a master's dissertation in business economics, specifically in offline and online marketing. It outlines the need to develop a comprehensive proposal that addresses key areas of research methodology, ensuring a high academic standard. The paper emphasizes the importance of formulating a clear research question and methodology to guide the investigation effectively, reflecting a strong grasp of research methods in the marketing field.
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Dissertation Proposal: Development of a recommendation on the implementation of IT service management on the basis of ITIL in SMEs, Markus Groß
- Jazyk
- Rok vydání
- 2011
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- Titul
- Dissertation Proposal: Development of a recommendation on the implementation of IT service management on the basis of ITIL in SMEs
- Jazyk
- anglicky
- Autoři
- Markus Groß
- Vydavatel
- GRIN Verlag
- Rok vydání
- 2011
- Vazba
- měkká
- ISBN13
- 9783640820603
- Kategorie
- Podnikání a ekonomie
- Anotace
- The assignment focuses on creating a research proposal suitable for a master's dissertation in business economics, specifically in offline and online marketing. It outlines the need to develop a comprehensive proposal that addresses key areas of research methodology, ensuring a high academic standard. The paper emphasizes the importance of formulating a clear research question and methodology to guide the investigation effectively, reflecting a strong grasp of research methods in the marketing field.