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Více o knize
The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.
Nákup knihy
Fashion Marketing and Communications, Olga Mitterfellner
- Jazyk
- Rok vydání
- 2024
- product-detail.submit-box.info.binding
- (pevná)
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Podtitul
- Theory and Practice Across the Fashion Industry
- Jazyk
- anglicky
- Autoři
- Olga Mitterfellner
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2024
- Vazba
- pevná
- Počet stran
- 316
- ISBN13
- 9781032582344
- Série
- Anotace
- The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.