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Více o knize
The book delves into the critical role of empathy in fostering customer loyalty, particularly within very small artisanal companies. It analyzes relational strategies that highlight how perceived empathy can significantly impact customer attachment and retention. By focusing on the unique management characteristics of small businesses, the text provides insights into effective marketing practices that enhance customer relationships and loyalty.
Nákup knihy
In the customer's shoes, Ogoh Irène Guede
- Jazyk
- Rok vydání
- 2021
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- In the customer's shoes
- Podtitul
- Empathy and customer loyalty in small businesses
- Jazyk
- anglicky
- Autoři
- Ogoh Irène Guede
- Vydavatel
- Our Knowledge Publishing
- Rok vydání
- 2021
- Vazba
- měkká
- Počet stran
- 172
- ISBN13
- 9786204023854
- Série
- Anotace
- The book delves into the critical role of empathy in fostering customer loyalty, particularly within very small artisanal companies. It analyzes relational strategies that highlight how perceived empathy can significantly impact customer attachment and retention. By focusing on the unique management characteristics of small businesses, the text provides insights into effective marketing practices that enhance customer relationships and loyalty.