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Více o knize
Focusing on social media analytics, this revised textbook by Jeremy Harris Lipschultz offers a critical and practical approach to understanding digital data. It covers foundational concepts, strategic tools, and best practices, making it accessible for both students and professionals in social media communication.
Nákup knihy
Social Media Measurement and Management, Jeremy Harris Lipschultz
- Jazyk
- Rok vydání
- 2024
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Doručení
Platební metody
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- Titul
- Social Media Measurement and Management
- Podtitul
- Entrepreneurial Digital Analytics
- Jazyk
- anglicky
- Autoři
- Jeremy Harris Lipschultz
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2024
- Vazba
- měkká
- Počet stran
- 308
- ISBN13
- 9781032247861
- Série
- Štítky
- Historické téma, Žurnalistika
- Anotace
- Focusing on social media analytics, this revised textbook by Jeremy Harris Lipschultz offers a critical and practical approach to understanding digital data. It covers foundational concepts, strategic tools, and best practices, making it accessible for both students and professionals in social media communication.