Knihu momentálně nemáme skladem
Více o knize
Focusing on the gaps in business education in Brazil, this book explores the need for a broader understanding of macro-marketing, which examines the relationship between markets and society. Through in-depth interviews with nine marketing professors, it reveals their perspectives on teaching practices, the significance of macro-marketing concepts, and the discipline's social implications. The work advocates for a more critical approach to marketing education, emphasizing the importance of understanding market complexities in an increasingly market-driven world.
Nákup knihy
The Contribution of Macromarketing to the Teaching of Marketing in Brazil, Rodolfo Berardinelli
- Jazyk
- Rok vydání
- 2023
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- The Contribution of Macromarketing to the Teaching of Marketing in Brazil
- Podtitul
- Can we improve the teaching of Marketing in Undergraduate Business Administration Courses?
- Jazyk
- anglicky
- Autoři
- Rodolfo Berardinelli
- Vydavatel
- Our Knowledge Publishing
- Rok vydání
- 2023
- Vazba
- měkká
- Počet stran
- 60
- ISBN13
- 9786206025412
- Série
- Anotace
- Focusing on the gaps in business education in Brazil, this book explores the need for a broader understanding of macro-marketing, which examines the relationship between markets and society. Through in-depth interviews with nine marketing professors, it reveals their perspectives on teaching practices, the significance of macro-marketing concepts, and the discipline's social implications. The work advocates for a more critical approach to marketing education, emphasizing the importance of understanding market complexities in an increasingly market-driven world.