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Methods of Measuring the Added Value of Facility Management for Generating Competitive Advantage
Illustrated by the Example of the German Shopping Center Market
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268 stránek
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The book explores the connection between customer journeys and modern facility management activities, emphasizing the importance of service excellence. It introduces the Added Value model, which identifies real benefits by incorporating various stakeholder perspectives. Insights into customer demands and their integration into corporate strategy are crucial for recognizing individual needs and fostering sustainable customer influence. This work provides companies with methods to generate competitive advantages and measures the added value of facility management as a knowledge-generating tool.
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2020, pevná
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