Strengthening Innovation in the Tourism Sector

Více o knize

Focusing on innovation in micro and small tourism enterprises in Ipiales, this research employs the Micmac structural analysis method to evaluate 16 potential tools. Experts identified 8 key tools that can enhance innovation, enabling these businesses to adapt to current tourism megatrends. The study aims to provide actionable methodologies for these enterprises, promoting their growth and alignment with evolving industry standards.