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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

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160 stránek

Více o knize

Featuring lively debates and humorous anecdotes, this book explores familiar marketing concepts while delving into overlooked topics like the evolution of marketing as a discipline. It presents unconventional arguments not typically discussed in lectures, serving as an engaging alternative to traditional textbooks. Designed to challenge students' thinking, it aims to enhance their understanding and improve exam performance by addressing key areas relevant to marketing courses.

Parametry

ISBN
9781412930871
Nakladatelství
Sage Publications

Kategorie

Varianta knihy

2006, pevná

Nákup knihy

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