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Více o knize
Focusing on the evolution of market research in Argentina, the book explores its origins, development, and the lack of historical documentation in the field. It examines the systematic analysis of information crucial for informed decision-making in marketing, public policy evaluation, and understanding public sentiment. The text identifies three specialized areas within the discipline, highlighting their distinct units of analysis and information drivers, providing a comprehensive overview of the market research landscape in Argentina.
Nákup knihy
Anthropologists of modern life, Gonzalo Diego Peña
- Jazyk
- Rok vydání
- 2021
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Doručení
Platební metody
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- Titul
- Anthropologists of modern life
- Podtitul
- Origin, deployment, current affairs and perspectives of public opinion and market research in Argentina
- Jazyk
- anglicky
- Autoři
- Gonzalo Diego Peña
- Vydavatel
- Our Knowledge Publishing
- Rok vydání
- 2021
- Vazba
- měkká
- Počet stran
- 376
- ISBN13
- 9786204330662
- Série
- Anotace
- Focusing on the evolution of market research in Argentina, the book explores its origins, development, and the lack of historical documentation in the field. It examines the systematic analysis of information crucial for informed decision-making in marketing, public policy evaluation, and understanding public sentiment. The text identifies three specialized areas within the discipline, highlighting their distinct units of analysis and information drivers, providing a comprehensive overview of the market research landscape in Argentina.