Vánoce stíháte! Vyzvedněte v Praze i 23. 12.

Knihobot
Knihu momentálně nemáme skladem

Omni-personal Luxury

How to Transform your Luxury Business for the Digital Age

Autoři

200 stránek

Více o knize

The book explores how rapid technological advancements and societal shifts, particularly influenced by the Pandemic, have altered customer experiences in the luxury sector. It highlights the dual challenge luxury brands face: engaging customers through digital transformation while safeguarding their brand equity. The narrative emphasizes the importance of leveraging digital tools to foster personal relationships with clients, navigating the delicate balance between innovation and maintaining the essence of luxury.

Parametry

ISBN
9783030857684

Kategorie

Varianta knihy

2021, pevná

Nákup knihy

Jakmile ji vyčmucháme, pošleme vám e-mail.