Cultivate

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The book emphasizes the critical role of relationships in business success, arguing that technical skills alone are insufficient for effective leadership. Morag Barrett outlines four key relationship behaviors—Allies, Supporters, Rivals, and Adversaries—and provides strategies for transforming these dynamics within organizations. With practical models and insights, she encourages readers to reflect on their strengths and foster positive connections. The lessons on cultivating relationships are designed to resonate beyond the book, offering lasting guidance for personal and professional growth.