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Více o knize
The book explores the shift from traditional sales-focused business strategies to "one to one" marketing, emphasizing personalized customer relationships. It investigates how this approach can enhance entrepreneurial success by fostering loyalty and creating a robust customer portfolio. Through a descriptive methodology and case studies, it analyzes the potential of personalized marketing to support revenue generation and ensure long-term business sustainability.
Nákup knihy
One to One Marketing - Competitive Edge Yesterday and Today, Régis Sousa
- Jazyk
- Rok vydání
- 2023
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Doručení
Platební metody
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- Titul
- One to One Marketing - Competitive Edge Yesterday and Today
- Podtitul
- Marketing from its origins to the Contemporary
- Jazyk
- anglicky
- Autoři
- Régis Sousa
- Vydavatel
- Our Knowledge Publishing
- Rok vydání
- 2023
- Vazba
- měkká
- Počet stran
- 52
- ISBN13
- 9786206237808
- Série
- Anotace
- The book explores the shift from traditional sales-focused business strategies to "one to one" marketing, emphasizing personalized customer relationships. It investigates how this approach can enhance entrepreneurial success by fostering loyalty and creating a robust customer portfolio. Through a descriptive methodology and case studies, it analyzes the potential of personalized marketing to support revenue generation and ensure long-term business sustainability.