Entering the Swedish market: The Karstadt GmbH case

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The paper proposes that Karstadt GmbH, a prominent German over-the-counter retailer, should expand into the Swedish market. It includes a PEST analysis to assess the political, economic, social, and technological factors influencing this decision, alongside a risk assessment to evaluate potential challenges. The work outlines a detailed market entry plan, culminating in a conclusion that synthesizes the findings and recommendations for successful market penetration.