Not a Marketing Textbook: Practical building blocks to launch and grow your business

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Whether you have a business in ideation, ready for launch, or pursuing growth, this book presents you with a mentor between the book covers. The author provides no-frills perspectives to demystify complex marketing concepts and jargon.Not A Marketing Textbook advocates shifting perspectives from “doing marketing” towards “driving businesses”. The pages are filled with personal stories, practical advice, and examples that show—not just tell—the useful fundamentals towards building your launch, customer acquisition, and growth strategies. The chapters are building blocks for business owners and entrepreneurs to develop their own plans to hit the ground running. These also serve as easy refreshers for marketing practitioners.