Message Marketing: A Step-By-Step Guide to Differentiation

Více o knize

Message Marketing presents a 6 step process to clearly differentiate your business with marketing messages that are unique, relevant, and memorable. Unique to this process is its comprehensive view of your business' mission, your competitive enviroment, and a deep-dive into customer expectations and benefits. The results are messages that are benefits oriented, focussed on value, and de;overab;e within today's 8-second attention span. Numerous examples and case studies are provided.