Více o knize
New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.
Nákup knihy
Soul of the New Consumer, David Kellogg Lewis, Darren Bridger
- Jazyk
- Rok vydání
- 2001
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