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Více o knize
An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.
Nákup knihy
Marketing, David Mercer
- Jazyk
- Rok vydání
- 1992
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Marketing
- Jazyk
- anglicky
- Autoři
- David Mercer
- Vydavatel
- Wiley-Blackwell
- Rok vydání
- 1992
- Vazba
- měkká
- Počet stran
- 759
- ISBN10
- 0631176314
- ISBN13
- 9780631176312
- Série
- Hodnocení
- 3,35 z 5
- Anotace
- An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.