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Více o knize
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Marketing
- Jazyk
- anglicky
- Autoři
- David Mercer
- Vydavatel
- Blackwell
- Rok vydání
- 1996
- Vazba
- měkká
- ISBN10
- 0631196382
- ISBN13
- 9780631196389
- Série
- Hodnocení
- 3,35 z 5
- Anotace
- Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.