Kupuješ přesně tu knihu, která je na fotce
Parametry
- 256 stránek
- 9 hodin čtení
Více o knize
Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Nákup knihy
4-D Branding, Thomas Gad, Richard Branson
- Jazyk
- Rok vydání
- 2000
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Poškozená
- Cena
- 19 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- 4-D Branding
- Podtitul
- Cracking the Corporate Code of the Network Economy
- Jazyk
- anglicky
- Autoři
- Thomas Gad, Richard Branson
- Vydavatel
- Financial Times Management
- Rok vydání
- 2000
- Vazba
- pevná
- Počet stran
- 256
- ISBN10
- 0273653687
- ISBN13
- 9780273653684
- Série
- Hodnocení
- 3,85 z 5
- Anotace
- Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)