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Více o knize
Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.
Nákup knihy
Customer Intimacy, Fred Wiersema
- Jazyk
- Rok vydání
- 1998
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Customer Intimacy
- Jazyk
- anglicky
- Autoři
- Fred Wiersema
- Vydavatel
- HarperCollinsBusiness
- Rok vydání
- 1998
- Vazba
- měkká
- ISBN10
- 0006388396
- ISBN13
- 9780006388395
- Série
- Štítky
- Naučná literatura, Seberozvoj, Osobní růst
- Hodnocení
- 3,9 z 5
- Anotace
- Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.