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Consumer Behavior

Buying, Having, and Being - Ninth Edition, Global Edition

Více o knize

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Nákup knihy

Consumer Behavior, Michael R. Solomon

Jazyk
Rok vydání
2011
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(měkká),
Stav knihy
Poškozená
Cena
277 Kč

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