Understanding Color

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Prepare to change your perspective on color. In this Second Edition, Linda Holtzschue helps you connect your emotional and intuitive responses to color with the theories that underpin them. You'll learn to use color more comfortably, creatively, and effectively. The book offers straightforward instruction on mastering basic color concepts, including how different light sources impact color rendition, the effects of placement, and strategies to avoid costly mistakes. It addresses common color challenges faced by design professionals. New features reflect contemporary issues in color and design, such as a chapter on the complexities of designing with color on computers, comprehensive coverage of color marketing, numerous new illustrations, and a workbook section with exercises to reinforce key concepts. Additionally, it provides valuable tips for applying color in various working environments. This resource is essential for students and professionals in graphic design, architecture, interior design, landscape architecture, and industrial and textile design, offering authoritative information and practical solutions for a wide range of color-related design challenges.