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This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Nákup knihy
Corporate Communication, Joep Cornelissen
- Jazyk
- Rok vydání
- 2011
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- Dobrá
- Cena
- 179 Kč
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- Titul
- Corporate Communication
- Podtitul
- A Guide to Theory and Practice - 3rd Edition
- Jazyk
- anglicky
- Autoři
- Joep Cornelissen
- Vydavatel
- SAGE Publications Ltd
- Rok vydání
- 2011
- Vazba
- měkká
- Počet stran
- 296
- ISBN10
- 0857022431
- ISBN13
- 9780857022431
- Série
- Štítky
- Naučná literatura, Byznys, Ekonomie, Komunikace
- Anotace
- This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.