Brand Equity and Advertising, Advertising's Role in Building Strong BrandsDavid A. AakerVyprodáno4,4Pohlídat
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and ClarityDavid A. AakerVyprodáno4,0Pohlídat
Owning Game-Changing Subcategories: Uncommon Growth in the Digital AgeDavid A. AakerVyprodáno4,3Pohlídat
