Showing how talk makes identities, categories and groups across time and space, Silverstein reveals how cultural knowledge is built discursively, stabilizing and changing both societies and politics. This book is for those who wish to understand how communication works, and how ways of talking enable social interaction, persuasion and coordination.
Chef Michael Silverstein, a contestant on MasterChef Season 10, uses his culinary expertise to revamp the Keto diet with inspired, new dish ideas.
“Mike is refining American comfort food." —GORDON RAMSAY Keto Takes on Beloved Favorites If you think going Keto means giving up your guilty pleasures, think again. Chef Michael Silverstein, author of New Keto Cooking, is back with this stick-to-your-ribs collection of low-carb comfort foods everyone will love. His renowned culinary skills make him an expert on Keto substitutions that don’t sacrifice flavor, and he knows firsthand the benefits of the diet—he lost more than 80 pounds in one year after going Keto. Grill up some juicy Jalapeño Popper–Stuffed Burgers with “Animal Sauce,” or dive into a heaping bowl of Low & Slow Texas Brisket Chili with Keto Cornbread for dipping. Satisfy your hankering for takeout with Sugarless Shrimp Pad Thai or Rich & Creamy Indian Butter Chicken. Craving something sweet? Indulge your sweet tooth with desserts like Ooey Gooey Double Chocolate Brownies and No-Churn Mint Chocolate Chip Ice Cream. Each recipe packs in bold flavors and mouthwatering decadence, making it easier than ever to embrace a healthier way of eating.
Consumers today are willing to pay a significant premium for goods and services that are emotionally important to them and that deliver the perceived values of quality, performance, and engagement. But in other categories that aren't emotionally important, they become bargain hunters: a passionate Mercedes driver will shop at Target every weekend; a construction worker who splurges on a $3,000 set of Callaway golf clubs will also buy store-brand groceries. What are the financial and emotional pressures and social forces that drive these product choices? What are the benefits that qualify a premium-price product or service for mass acceptance? And how can an established producer create a successful mass luxury brand? In Trading Up, a world-class team of consultants and researchers explores these questions and shows how companies create premium brands that appeal to the mass-market consumer. The book is teeming with ideas that are relevant to product developers, business strategists, marketers, and social critics as well as consumers themselves.