Alonzo J. Strickland Knihy

Thompson/Strickland READINGS is the softcover readings component of this market-leading strategic management package. The readings reflect current thought in strategic management.

Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition,the text portion now contains the best coverage of the resource-based view of the firm,keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought,excellence in package,and reliability overall.

This work discusses developments in the area of strategic management, such as employee empowerment and team and process organization. There are explanations of how and why a company's strategy can be partly planned and partly reactive, and the concept of a strategy-making pyramid is introduced.

Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.