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Kategorie
Více o knize
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Principles of marketing
- Jazyk
- anglicky
- Vydavatel
- Pearson Education Limited
- ISBN10
- 1292269561
- ISBN13
- 9781292269566
- Kategorie
- Marketing a PR
- Anotace
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.